Zurich infographic shows real picture on Australian advisers and social media


Zurich’s Australian Life and Investments business (Zurich) has tapped into the exploding popularity of infographics, using this technique to depict findings from its extensive research into financial adviser usage of social media and new technology.

In announcing the launch of the infographic, Zurich’s General Manager Retail Life and Investments, Mr Philip Kewin, said “Infographics are experiencing a significant increase in popularity, especially through social media platforms”.

“They allow you to present complex statistics in a more engaging way, allowing the real story behind the numbers to be more easily comprehended,” said Mr Kewin.

Zurich’s infographic brings together research from as early as December 2010 through to the present, and touches on the extraordinary growth of social media by advisers, as well as their preferred social media platforms and mobile devices.

“2011 was undoubtedly the year of the tablet, and undoubtedly the year of the iPad for financial advisers,” said Mr Kewin.

“However, the dominance seen by Apple in the tablet and smartphone markets is gradually being eroded as competitors up the ante with the quality and functionality of their devices,” he said.

“We have been running an ongoing series of ‘bootcamps’ around Australia for advisers who are just getting into the tablet and social media space, and each week that goes by we are seeing a higher proportion of attendees bringing along their new Android device.” 

Zurich, who equipped its entire sales team with iPads in late 2010, was the first insurer to launch an Android version of its iOS quoting app, LifeXpress Mobile, in October last year.

Click here to see the results of Zurich’s survey.

5 July 2012

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