Capital Financial Australia Limited, Australia’s largest independent specialist financier of cars and equipment, has expanded its senior management team with the appointment of Callum Davidson to the newly created role of Head of Direct Sales.
In this role Mr Davidson will be responsible for growing and leading the direct-to-customer activities of the business and contributing to the governance and strategic development of the broader Asset Finance business.
According to Capital Finance Managing Director, Bernie Campbell, Capital Finance’s strong growth in its core asset finance business during the financial crisis and a strong commitment from the UK parent has led to the creation of the new role.
“In a challenging market that has seen many competitors exiting, Capital Finance has bucked the trend demonstrating continuing strong growth and has invested heavily in systems. We intend to build on that to expand our presence in the market, and our direct channel will play a vital role in that growth,” he said.
Callum Davidson is a senior financial services executive with over 17 years’ experience. Prior to joining Capital Finance, he was CEO of Medfin Finance, where he was responsible for strategic direction, business performance and operations. Before joining Medfin Finance, Callum spent 16 years in a variety of roles at NAB, latterly as Head of Group Investor Relations, where he had global responsibility for the Bank’s shareholder program.
“Callum’s broad experience in financial services makes him a valuable addition to the team and ideally suited to leading our direct operations. We expect that his expertise will build on the success of the existing direct team and assist Capital Finance greatly in achieving our growth targets over the next few years,” said Mr Campbell.
Mr Davidson started at Capital Finance on Monday, 21 January 2013. He reports to Bernie Campbell, Managing Director of Capital Finance.
