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Sue Viskovic launches new book on valuing and pricing your services to build a profitable business

20 Sep 2016
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Sue Viskovic

Sue Viskovic

One of the biggest disruptors facing advisers who provide risk insurance advice is the Life Insurance Framework. This proposed legislation has disturbed a great number of advisers and cast light on the fact that pricing risk advice services is complicated, and the current commission model that has been the foundation of advice businesses for decades is under threat.

Sue Viskovic, Managing Director of Elixir Consulting is the pre-eminent expert in pricing financial advice, with over a decade of experience in coaching advisers and researching adviser pricing models across Australia. For the past two years, Sue has turned her lens on the specific challenge of pricing insurance advice with the intent to inform and empower advisers to successfully deliver an incredibly valuable risk service proposition and continue to build a profitable business.

This book reveals a step-by-step process you can follow to value and price your services and build a profitable business advising clients on their personal risk needs, with or without commissions. Written for anyone who provides advice on risk insurance, including both specialist risk advisers and financial advisers it includes adviser case studies to provide clarity and some great ideas to pursue.

“I’m delighted to launch this book to the market and provide some answers to a lot of the challenges that are perplexing advisers. I know that there is high emotion on this topic, and that advisers are feeling bruised and rather put-upon. I’m happy to say that three insurers, AIA, AMP and Asteron have sponsored the launch of the book and are keen to empower advisers to work through this challenging time and come out the other side with a stronger business model and a successful future” said Sue.

The book will be available for purchase from the Elixir website.

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