Link and AustSafe Super introduce mobile app push notifications


Craig Stevens

Link Group and AustSafe Super, one of the nation’s top performing super funds, has successfully completed a six-month pilot of push notification alerts via their AustSafe Super member mobile app to increase awareness around employer contributions and simplify the process for members to take their super with them when changing jobs.

The pilot utilised in-built push notification functionality, developed by the Link Group, to automatically alert members when their employer has paid a contribution into their super account.

According to AustSafe Super chief executive officer, Craig Stevens, the use of push notification technology is a great tool to help bring members closer to their super.

“As a Fund, it’s really important to be able to offer our members this functionality. It will help them engage more easily and frequently with their super and they can quickly see when contributions have been paid.

“There’s also functionality within the app that gives AustSafe Super members the ability to send a pre-populated Choice form to their new employer at the click of a button, making it easy to take their super fund with them when they change jobs,” he said.

Link’s Technology and Innovation chief executive officer, Paul Gardiner, said the arrival of push notifications encouraged members’ interest in their superannuation accounts and could assist funds with retention, especially of younger members who are the most active users of smartphones and mobile apps.

Mr Gardiner said that proactively alerting members about their superannuation contributions increases awareness of superannuation balances, which is particularly critical as Link works with its clients to address member engagement, especially members with lower balances.

“Link has worked hard to develop a cost-effective mobile app solution that is available to all our clients, and we’re excited that we’ve been able to work in conjunction with AustSafe Super to pilot this new capability within the app and give their members increased visibility of their super,” he said.

Push notifications are widely considered ideal for member-based organisations, with super funds in particular looking to use technology to enhance the user experience for members.

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