Lonsec appoints new Executive Director of Sales and Marketing


Leading research and investment solutions house Lonsec has appointed Rob Hardy to the newly created role of Executive Director of Sales and Marketing.

Mr Hardy joins Lonsec after seven years at Clime Asset Management, most recently as Chief Operating Officer, and brings over 30 years of experience in sales, marketing and business leadership across a number of industries, including as head of the International Direct Marketing Division of Time Warner.

As Executive Director, Mr Hardy will lead Lonsec’s combined sales and marketing efforts, supported by an experienced team of relationship managers, client service professionals and marketers.

“I’m very pleased to announce Rob as our new Executive Director of Sales and Marketing,” said Lonsec CEO Charlie Haynes. “Rob’s wealth of experience both inside and outside the financial services domain will allow us to have deeper conversations with our clients to better understand their needs during a critical time for the industry.”

The appointment forms part of Lonsec’s new executive structure which establishes greater unity between the Lonsec Research, SuperRatings and Investment Solutions businesses, to provide more holistic investment solutions.

“I’m very excited about the opportunities for Lonsec within a financial services industry undergoing significant change,” said Mr Hardy. “I look forward to leveraging the strong relationships we have with advisers, fund managers and super funds, and driving the continued evolution of our investment research and tools in line with the industry’s future needs.”

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