OnePath takes customer value on a new path

Gerard Kerr

Gerard Kerr

OnePath has launched a comprehensive customer engagement program taking insurance in Australia in a new direction to give customers greater clarity over their insurance cover.

Known as ‘The New Path’, the program includes next generation adviser and customer tools designed to engage, clarify, empower and reward insurance customers, making it more relevant to and valued by OnePath customers.

The tools include:

  • OnePath Clarity – a policy education program delivered via a mobile friendly website, offering multi-media tools and content which can be distributed by financial advisers.
  • My OnePath Life – a single sign-on customer self-service portal enabling customers to keep policy details up-to-date, track claim progress and access their policies and cover.
  • OnePath Rewards – a health and rewards portal filled with educational content and tools to help customers live a healthy lifestyle, earn wellness points and cash-back rewards for groceries, fuel, and department store vouchers.

OnePath Head of Propositions and Group Insurance Gerard Kerr said the launch of the program represented a new chapter in insurance in Australia.

“We want to change the way customers think of insurance, so while it is there to protect them for the unexpected, it is also about helping them maximise and protect their quality of life.”

To do this, OnePath is delivering clarity, control and commitment to both customers and their adviser, setting a new course on client engagement and value.

“Advisers are looking for ways to deliver greater value to clients. We want to partner with advisers and give them the support tools they need to do this.”

OnePath’s customer engagement program will be rolled out in phases over the coming months. Financial advisers will play an important role in its release and how customers engage and use the tools and content in the program.


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