Warakirri appoints Head of Marketing and Product

From

Joe Marassa

Warakirri Asset Management Limited (Warakirri) has appointed Joe Marassa to the newly created position of Head of Marketing and Product.

Based in Sydney, this role will report to Jim McKay, Managing Director.

In this role, Joe will lead the marketing, product and digital strategy for Warakirri and will be a part of the leadership team.

Mr. McKay said: “We are delighted that Joe has joined Warakirri. It’s an exciting time of rapid growth and development at Warakirri and his wealth of experience in asset management and financial services more broadly will be vital to assist drive our growth ambitions.”

“Joe’s experience spans a wide range of asset classes and investment vehicles across the retail, wholesale and institutional channels. He also has a proven track record of growing brands and executing effective marketing and product strategies for several funds management businesses”, added Mr. McKay.

Commenting on his new role, Joe said: “I’m absolutely thrilled to join Warakirri. The Head of Marketing and Product role is a greenfield opportunity; the organisation is undergoing transformational change and it’s an exciting time to build the Warakirri brand.”

Joe has over two decades of industry of experience across senior marketing and product roles and was most recently Head of Marketing at global asset manager, Franklin Templeton (FT). Prior to FT, he was Head of Distribution Services at ING Investment Management where he spent over eight years in strategic marketing, channel management and brand management roles.

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