AIA Australia partners with Collingwood women’s football team

Damien Mu

Damien Mu

AIA Australia has announced a new partnership with Collingwood Football Club, as co-major sponsor of the AFLW team.

AIA Australia’s logo will feature on the front of Collingwood’s AFLW home guernsey and on the back of the away guernsey. The partnership will see community activations carried out throughout the AFLW season, and AIA Australia will be a part of branding and match-day fan engagement opportunities.

AIA Australia is a leading life and health insurer with over 47 years of experience, offering a range of products to protect the health and wellbeing of more than 3.8 million Australians. With a strong belief in the importance of shared value, AIA Australia is committed to educating and encouraging communities to take small steps to improve their health and wellbeing.

The announcement follows AIA Australia’s recent partnerships with Essendon, North Melbourne, Hawthorn and St Kilda Football Clubs; however, Collingwood represents the business’s first opportunity to partner with an AFLW team.

AIA Australia and New Zealand CEO and Managing Director Damien Mu said “Partnering with Collingwood, and in particular sponsoring the AFLW team, gives us the opportunity to champion women’s health and wellbeing, as part of our commitment to helping Australians live healthier, longer, better lives.

“We are passionate about the mental and physical benefits that come from being involved with sports clubs, which play a pivotal role in connection, community and activity for their members.

“We look forward to inspiring Collingwood supporters in their own health and wellbeing journeys, as part of our dream to make Australia one of the healthiest and best protected nations in the world.”

Collingwood’s CEO Mark Anderson shared the excitement, noting “We are delighted to have the support of AIA Australia for Collingwood’s upcoming AFLW campaign.

“There is a strong alignment in our values as we both strive to develop and invest in women’s sport and ensure the athletes’ overall health and wellbeing is the utmost priority.”

The new look jumper will make its first appearance on Thursday 28 January when Collingwood play Carlton at Ikon Park in the opening match of the 2021 AFLW season.

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