Midwinter launches Goal Optimisation Engine for advisers


Andrew Zietara

Midwinter, a Bravura Solutions Limited company, has today announced the extension of its advice software with the launch of MultiGoal, a strategic goal optimisation engine for financial advisers.

Advisers using Midwinter’s financial advice software can now access the interactive and visually engaging tool to assist their clients in achieving their financial goals, such as paying off their mortgage or saving for a holiday, based on their situation and goal priority.

With MultiGoal, advisers can provide goals-based advice in real-time, including reviewing and prioritising a client’s goals and generating a quick statement of advice. It can be used in front of clients as part of an educational and consultative discussion, showing the value of advice and strengthening advisers’ client pipelines.

The solution uses client financial information to quickly provide strategic direction, with multiple goals, scenarios and trade-offs evaluated in one meeting.

Andrew Zietara, Head of Product at Midwinter says, “At Midwinter we are continuously innovating our software so our clients can provide better financial outcomes. We are pleased to roll out a solution that helps the advice profession showcase the value of advice while reducing upfront costs to deliver this advice.”

“MultiGoal’s easy-to-use interface stands out for its simplicity and its ability to be used in front of clients to show the impact of different goal priorities, allowing for more relevant conversations during client meetings and reduced time and effort to produce a statement of advice.”

MultiGoal is available now following a successful beta trial with Midwinter customers.

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