Michael Downey
In an environment of rising household costs and affordability pressures, MLC Life Insurance has launched a campaign to promote its competitive new business pricing. The campaign highlights the value being offered to customers, while showing how advisers can best structure insurance cover to suit their clients’ needs in an ever-changing risk advice landscape.
The ‘It’s not a miscount’ campaign centres on the discounts of up to 50%[1] that are available for retail customers through their adviser. The new competitive pricing is part of MLC Life Insurance’s focus on regularly reviewing and improving its products to ensure advisers can get the best value for money while meeting their clients’ needs.
“Backing advisers is a big part of our 137-year history, and finding ways to offer better discounts and value for customers is one of the ways we’re continuing to do that,” said Michael Downey, General Manager for Distribution for MLC Life Insurance.
“This campaign is all about making sure advisers know that MLC Life Insurance’s competitive new business pricing can deliver better value for customers, and our overall product offering will deliver better outcomes.”
Discounts that can save clients up to 50% form the centrepiece of the campaign and are the result of a structured approach to customers’ insurance needs:
- Multi-cover discount (MCD) – a 10% discount on eligible lump sum covers for customers who bundle with Income Protection.
- Vivo Incentive – a 7.5% discount on premiums for customers within certain BMI range.
- Income Protection Large Case Discount – between 7% and 10% in tiered discounts for clients with greater amounts of Income Protection cover.
- Lump sum Large Case Discount – between 5% and 40% tiered discounts for clients with greater amounts of lump sum cover.
MLC Life Insurance is also currently waiving policy fees for new customers, so clients don’t have to pay extra when advisers set up their policies.
“I’d encourage advisers to consider new pricing options on the Adviser Portal and to get in touch with our BDMs to discuss how we can help them deliver better value and better outcomes to their clients,” said Michael Downey.
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