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Experienced executive Alexandra Campbell joins NAB Private Wealth and JBWere as Chief Investment Officer

11 Dec 2025
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Alexandra Campbell

NAB Private Wealth has strengthened its leadership team with the appointment of experienced investment executive, Alexandra Campbell, as its new Chief Investment Officer.

Ms Campbell will lead NAB Private Wealth’s, including JBWere, investment strategy across all asset classes, covering all aspects of strategic and tactical asset allocation, portfolio construction and manager selection.

JBWere funds under management increased 15% to almost $50 billion in the past year.

The wealth manager also recently announced clients would gain new customised insights about the risk and return characteristics of their investment portfolios aligned to their goals through a new offering with global asset manager BlackRock.

Ms Campbell brings more than 25 years of experience, spanning private markets, institutional investment and multi-asset portfolio construction.

Previously the Deputy Chief Investment Officer & Head of Private Markets for Cbus Super, Ms Campbell is currently the Chief Executive Officer of a large Australian family office where she has built a diversified, high growth portfolio with global exposure.

NAB Executive, Private Wealth and JBWere CEO Michael Saadie said Ms Campbell’s appointment reflected JBWere’s continued investment in its advisory and investment capability.

“Alexandra has a deep understanding of investment strategy and client objectives, and a proven record of delivering investment outcomes,” Mr Saadie said.

“Her leadership will be integral as we enhance the breadth and sophistication of our private wealth offering. The appointment reinforces our commitment to outstanding client outcomes through a unique integrated private wealth and banking platform.”

Ms Campbell said it was a privilege to join NAB Private Wealth.

“JBWere has a long and respected history of partnering with clients to build wealth across generations,” she said.

“It is exciting to have the opportunity to lead the investment strategy for Australia’s oldest and largest advisory firm and support all Private Wealth clients more broadly.

“A disciplined, long-term approach to asset allocation, complemented by tactical opportunities while managing risk, is central in achieving the investment objectives of clients. I am looking forward to delivering client outcomes with this approach.”

Ms Campbell will start her new role with in 2026.

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