Mindfulness – not multitasking – for improved performance & productivity

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President and Founder of US Based i-Impact Group Mr. Claudio O. Pannunzio says readers of this article have only three minutes to read it…that is before the sound of incoming email, the ringtone of the mobile phone, a LinkedIn alert or an associate wanting to talk will distract them. “Your attention will almost inevitably be […]

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Email prospecting: Pannunzio offers advisers four tips to make the most of 2.7 seconds

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President and Founder of US Based i-Impact Group Mr. Claudio O. Pannunzio says one of the biggest challenges for advisers when prospecting is to secure that initial meeting. Often the preliminary outreach to a prospect may take place via email and in that case getting a positive response – or a response at all – […]

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White papers – a great source for valuable content marketing

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President and Founder of US Based i-Impact Group Mr. Claudio O. Pannunzio never ceases to underscore with his financial adviser and planner clients that to stand out and engage audiences in today’s super crowded marketing landscape strong content marketing is imperative. “Consumers are disconnecting from traditional marketing activities often ignoring TV, radio, newspaper and magazine […]

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Mindful listening – the need for advisers to connect with clients in the present moment

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At a recent financial service industry event on the need for financial advisers to engage with their clients in the present moment, President and Founder of US Based i-Impact Group Mr. Claudio O. Pannunzio reminded the attendees of a famous saying by Henry David Thoreau “The greatest compliment that was ever paid to me was […]

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Advisers offered five golden tips for a successful presentation

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President and Founder of US Based i-Impact Group Mr. Claudio O. Pannunzio said financial advisers are turning to his communications consultancy in growing numbers seeking assistance and support to prepare them for speaking engagements. This demand is fuelled by more and more advisers being invited to speak on a variety of business, investment, protection and […]

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Four ingredients for advisers search engine optimization (SEO) recipe

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President and Founder of US Based i-Impact Group Mr. Claudio O. Pannunzio said financial advisers still underestimate the power and importance of search engine optimization (SEO) as a process for attracting traffic to their practice websites and in doing so, are curtailing new business and client engagement opportunities. In his main platform and workshop presentations, […]

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Niche marketing opportunities continue to be missed by financial advisers

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In a recent presentation, President and Founder of US Based i-Impact Group Mr. Claudio O. Pannunzio said financial advisers continue to seek the newest and latest processes to attract new customers when the process is still a basic exercise that has been unchanged for years and simply requires the creation of an ideal client profile. The creation of an […]

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Financial advisers fail to boost social media ROI

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One of the most frequent frustrations expressed by financial advisers to President and Founder of US Based i-Impact Group Mr. Claudio O. Pannunzio during his social media and communication workshops relates to perceived lack or minimal ROI on social media effort. In his response Pannunzio points out that social media should not be considered as […]

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Financial advisers continue to underestimate the power of a good website

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President and Founder of US Based i-Impact Group Mr. Claudio O. Pannunzio sees too many websites of financial advisers just sitting there and doing nothing. What disturbs the communication professional and presenter is that whether a prospective client finds an adviser from a referral or Internet search, the bottom line is that a significant number of them will inevitably […]

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Generation D investors: social media will help advisers regain trust

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Mr. Claudio O. Pannunzio President and Founder of US based i-Impact Group said financial advisers earnestly overestimate the average investor’s knowledge of financial markets and this has been reflected in a recent survey by Accenture*. Although the survey was conducted in the USA, Pannunzio believes the findings have global ramifications, especially in sophisticated mature markets […]

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