The Top 20 Marketing Kitbag Essentials

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It would be fair to say that the majority of people in professional services are not marketing specialists. Usually great technicians and specialist advisers, often great at selling and relationship

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24 Apr 2014

It’s time IN your marketing, not timing OF your marketing

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I know, I’ve abused a very popular axiom about investing, but as investment success is gained by time in the market, it’s exactly the same rule when it comes to

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24 Sep 2013

How to ensure you are compliant while using social media

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Remaining compliant as a financial adviser and not breaching any regulations, whether they concern the provision of best practice advice, privacy constraints, or legal responsibilities to remain within certain boundaries is actually

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08 Aug 2013

Marrying up the old with the new: an integrated marketing approach for advisers

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Despite the buzz about new marketing tactics such as SEO, e-marketing or social media, traditional marketing methods are still valuable tools in the marketing arsenal. Following It’s a brave e-world:

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10 Jul 2013

Are social media experts the new Y2K experts?

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It’s hard to ignore the explosion of social media and its impact on business. For example, LinkedIn Australia now has >2million members with a new member joining every second. It’s

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15 Jul 2011

Shane Moore: 10 Ways to Improve Your Financial Advice Business Today

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1. Get a Website This one is the most obvious of all. If you don’t have a website, you are wasting possibly the biggest opportunity available to bring in new

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24 May 2011

AFA appoints Alexandra Russell as new Marketing and Strategy Manager

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The Association of Financial Advisers (AFA) is very pleased to announce the appointment of Alexandra Russell as Marketing and Strategy Manager. This new role will focus on strengthening the brand,

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17 Mar 2011

Biggest fall in jobs in 18 months

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Labour force Employment fell by 10,100 people in February – the biggest decline in 18 months (since August 2009). Economists had tipped job gains of 20,000 (range from -10,000 to

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10 Mar 2011

AFA calls for Collective Voice

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The Association of Financial Advisers (AFA) is calling on the profession to stand strong and united following the launch on 2 December of a powerful new group calling itself the

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15 Dec 2010