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AllianceBernstein launches new branding initiative

10 Feb 2015
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Peter Kraus

Peter Kraus

AllianceBernstein L.P. (“AllianceBernstein”), the global investment management firm with US$474 billion in assets under management as at December 31, 2014, has unveiled a new brand identity that better reflects the firm’s evolution over the past few years.

‘Ahead of Tomorrow’, the new brand initiative, embodies the firm’s approach to innovation and delivering value for clients. In alignment with this, the firm will now refer to itself as AB and introduce a new logo to reflect its bold and distinct offerings and unified culture. The logo is featured at the head of this release (attached).

“Our firm has evolved over the past few years to better anticipate and meet our clients’ needs. While holding true to our core strengths—research excellence, investment discipline, high conviction, differentiated insights and intellectual curiosity—we’ve also expanded our offerings and our talent and strengthened our culture of collaboration and innovation,” said Peter Kraus, AB Chairman and CEO.

“Now we have a bold and dynamic new brand that reflects AB’s breadth, strength, diversity and ingenuity, and how we use these unique traits keeps our clients ahead of tomorrow.”

 

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