Hot business tip number 16: Set up a Google account

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Embrace all Google has to offer.

Embrace all Google has to offer.

Most of us use some type of Google product everyday – whether it be their market leading search engine, watching a video on YouTube (Google owned) or finding our way with Google maps.

Whilst each of these services can be used ‘anonymously’, increasingly there are major benefits in actually creating your own Google account, allowing an enhanced level of service from some Google products, and opening up access to a whole world of subscriber-only services.

The beauty of setting up a Google account (which is free) is its portability across their world of services. Your Google account becomes your single account across:

  • Google search (allowing more personalised search results)
  • Google Chrome (allowing a more tailored browsing experience)
  • YouTube (allowing you to upload content and create and edit your own channel)
  • Google places (allowing you to control if and how your business appears in Google Maps)
  • Google Plus (one of the fastest growing social platforms, which also allows you to use their Google hangout video facility)
  • Gmail (free email)
  • Google Docs (a free suit of common business templates)

A Google account also allows you access to lesser known (and free) services such as Google analytics, which allows you to get in-depth reporting on your website, assisting with search engine optimisation, and Google Alerts, an email alert service which is a quick and easy way to monitor online mentions; either of you and your business, or on a specific topic.

To create your Google account, simply Google it!
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This is an extract from a collection of business improvement tips for advisers, launched at Zurich’s Trax2Success national roadshow, featuring the 2013 AFA Adviser of the year Jenny Brown.

Click here to read Hot business tip number 1: Look after yourself and your staff

Click here to read Hot business tip number 2: Survey your clients

Click here to read Hot business tip number 3: Place a higher value on your time

Click here to read Hot business tip number 4: Review your client onboarding process

Click here to read Hot business tip number 5: Adopt an estate planning methodology across your business

Click here to read Hot business tip number 6: Tailor your communication strategy by client generation

Click here to read Hot business tip no number 7: Change your approach to review meetings

Click here to read Hot business tip number 8: Create a differentiated service offering (segment your client base)

Click here to read Hot business tip number 9: Set up a Board of Advice

Click here to read Hot business tip number10: Develop a client retention strategy

Click here to read Hot business tip number 11: Run a program where staff drive improvements

Click here to read Hot business tip number. 12: Build your emotional intelligence

Click here to read Hot business tip number. 13: Go Social

Click here to read Hot business tip number. 14: Get better at handling objections

Click here to read Hot business tip number. 15: Create stronger referral sources

Click here to read Hot business tip number. 17: Learn from leading advisers

Click here to read Hot business tip number. 18: Make better use of technology in your business

Click here to read Hot business tip number 19: Improve your office environment

Click here to read Hot business tip number 20: Develop a great value proposition

Click here to read Hot business tip number 21: Make more use of video in your business

Click here to read Hot business tip number 22: Optimise your website for mobile

Click here to read Hot business tip number 23: Have a marketing plan

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