Leveraged Equities, one of Australia’s first and longest continuously operating margin lending firms, has unveiled a new corporate identity for the business in order to reflect the evolution of the brand and the broadening of the service offering and product range.
The company will now be known as Leveraged, with Leveraged Equities now comprising part of the product range in a potential multi-product strategy for the firm.
Alexandra Tullio, Executive, Leveraged said: “Our re-brand is so much more than simply formalising what people have been calling us informally for years. It’s about evolution and celebrating the successful implementation of changes to the operation of our business we’ve made since announcing a boost in investment to Leveraged around 18 months ago.
“Leveraged has a strong, proud history in combination with an enviable market reputation. Our new face reflects both the trust earned from our customers over many years and the quality of our service. It reflects our growing product range and customer-first mentality. Above all, it’s an instantly recognisable new logo that ‘tips its hat’ to the heritage and strength of our brand.
“We’re excited about Leveraged and looking forward to a robust future. We’ve spent a great deal of time and energy refreshing the business and giving our people an element of freedom to best determine how our teams will operate. It’s been a highly consultative period and the time is now right in the evolution of Leveraged to unveil our new identity.
“Leveraged is committed to innovation, developing new offerings and meeting gaps in the market in league with our partners. We’re responding to a changing marketplace and continually improving the customer experience so that we are truly the professional’s choice when it comes to geared solutions”, concluded Ms Tullio.
