AZ Next Generation Advisory acquires Empowered Financial Partners

Paul Barrett
AZNGA has signed a binding sale and purchase agreement to acquire the entire capital of Empowered Financial Partners via its Australian subsidiary, AZ Next Generation Advisory Pty Ltd (AZNGA).
The agreement includes a share swap of 49% of EFP’s equity for AZNGA shares and a progressive buy back of these shares over the next ten years.
This latest agreement follows the recently announced deals reached with Eureka Whittaker Macnaught, Pride Advice, Lifestyle Financial Planning Services, Financial Lifestyle Partners, Harvest Wealth, Wise Planners and RI Toowoomba and is a continuation of AZNGA’s objective of consolidating high quality Australian financial practices providing wealth management services to retail, HNW and institutional clients in Australia.
Empowered Financial Partners originally began trading in 1994 as Williamstown Financial Services and is led by its principals Jason Andrew, Bernie Cooney and Richard Owen who have entered into long term contracts to ensure business continuity.
Empowered Financial Partners is responsible for A$134 of funds under advice and operates out of Melbourne. Empowered Financial Partners provides values-based financial planning, which includes investment and asset allocation advice, retirement planning, insurance, strategic financial planning advice and financial literacy services to its client base.
Empowered Financial Partners was the recipient of the 2015 RI Advice Groups Platinum award. This award is given to the top ten practices of the RI group who demonstrate the strongest compliance, client centric and collaborative values amongst the 200 strong community of member firms.
Paul Barrett, AZNGA CEO states, “Jason, Bernie and Richard run an outstanding, full service financial planning practice with a strong value proposition for their clients. They are committed to developing a lifelong relationship with their clients and staff, and provide an outstanding example of how a professional firm should be run.”
Jason Andrew said, ”AZNGA’s long term vision and thinking resonates with the values of our business, as well as the approach we like to have with our clients. It’s a natural cultural fit and easy decision for us to be entering into a relationship with like-minded partners. Our experience with them so far has been very collaborative and we are excited to be transitioning now into the next phase as we continue to grow together for many years to come”.
Pietro Giuliani, Chairman and CEO of Azimut Holding, comments: “We are starting the year in building our Australian franchise from where we closed a successful 2015. After having achieved a record year at Group level in 2015, we are happy to continue attracting talented entrepreneurs to our partnership to develop further the business backed by a strong pipeline.”
AZNGA announced its first acquisition on May 8th, 2015, when it acquired Eureka Whittaker Macnaught. This was followed by the acquisition of the Pride Group in May 2015, Lifestyle Financial Planning Services in July 2015, Financial Lifestyle Partners in Sept 2015, Wise Planners in October 2015, Harvest Wealth of December 17th, RI Toowoomba in January 2017 , and now Empowered Financial Partners. This latest deal is in line with AZNGA long term business plan to continue to acquire high calibre businesses. AZNGA has shortlisted a number of financial planning firms for further potential consolidation.
Latest Articles
- V2 AI and Anthropic power an AI assistant for Allianz Retire+ | 11 Jun 2026
- T. Rowe Price appoints Heath Branigan as Australia intermediary lead to advance adviser engagement | 11 Jun 2026
- Super stragglers dampen progress on death benefits delivery for grieving Australians | 11 Jun 2026
- AI disruption fears are driving a disconnect in global small and mid-caps | 11 Jun 2026
- CMC Markets launches weekend gold CFD trading as demand for weekend market access grows | 11 Jun 2026
- Briefcase appoints Michael Wang to accelerate direct indexing and AI technology | 11 Jun 2026



