Legg Mason names new head of marketing


Felicity Nicholson

Global funds management firm, Legg Mason, has announced the appointment of Felicity Nicholson as the firm’s head of Head of Marketing in Australia and New Zealand.

Reporting to Managing Director, Andy Sowerby, Nicholson will be responsible for the strategic marketing and communications programs for Legg Mason and its affiliates across Australia and New Zealand.

Nicholson joins Legg Mason from Hastings Asset Management where she was hired in 2013 as Head of Marketing to lead the strategic and operational marketing for the firm. There she was responsible for brand management as well as developing and executing the global marketing and communications strategy.

Commenting on Nicholson’s appointment, Andy Sowerby, Managing Director Legg Mason Australia said; “With extensive experience in global funds management, Felicity is the ideal person to lead and further develop the marketing and communications activity for Legg Mason and its affiliates across Australia and New Zealand.”

“Her deep understanding of needs and perspectives of clients and the broader funds management industry as well as her proven strategic leadership will be a significant asset to our team,” said Sowerby.

Speaking about her appointment Nicholson commented; “I am delighted to join the Legg Mason team. The firm has established a range of proven investment solutions that meet client needs. I am excited to work with this team to increase the understanding of what we have to offer to investors across the Australian equity and bond strategies alongside global equity, global bond and multi-asset offerings”.

“Legg Mason’s investment affiliates, including Western Asset, Brandywine Global, QS Investors and Martin Currie are all well regarded for product innovation and relevance to Australian investors,” she said.

Nicholson has also worked at MLC as Head of Marketing – platforms and investments, and advice (both retail and institutional) which gives her deep understanding of the industry.

Nicholson’s early career focused on marketing of direct consumer brands and intermediated retail financial services brands including CFS, Suncorp, and Skandia.

Legg Mason’s business model involves nine separate active funds management firms encompassing the full range of asset classes and styles. Total assets under management were US$710.4 billion as at the end of December 2017.

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