Xpress Super’s growth has it in the fast lane


Olivia Long

The low-cost SMSF administrator, Xpress Super, enjoyed 100% organic growth in the 2016-17 financial year, highlighting the growing demand by SMSF trustees to minimise their funds’ administrative fees.

Xpress Super is part of the SuperGuardian administration group that saw an overall growth of nearly 25 per cent in its client base in the 2016-17 financial year.

Olivia Long, CEO of Xpress Super and SuperGuardian, said the group’s decision to grow organically was proving a successful strategy for both administrators, and certainly gave a lie to suggestions by some industry participants that SMSF administration was a sunset business. [SuperGuardian provides a full administration service for more complex SMSFs and non-superannuation portfolios.]

“We expect our growth to continue this financial year (2017-18) as we’re seeing strong demand from smaller accounting practices looking to outsource their SMSF clients given the increasing complexity and compliance around accounting for SMSFs.

“SuperGuardian, which boasts 15 years in the administrator market, is also benefiting from its decision to obtain its own AFSL following the removal of the accountants’ exemption. The timing couldn’t be better as we have been inundated with requests for strategic advice due to the superannuation changes.

“Technology, too, is an area where we’re determined to remain ahead of the market. We’ve recently launched our own App to give Xpress Super and SuperGuardian clients easier access to important updates via their mobile phones or tablets.

“The fact we have live data enables us to be proactive with our client advice, as any information we need to make regarding strategic recommendations is easily available. Certainly, it allowed us to handle the extensive changes to superannuation last year without a hiccup.”

“Apart from our focus on technology, a key benefit of the SuperGuardian and Xpress Super administrative packages is the flexibility that comes from us being fully independent. We can make decisions quickly and implement change easily as we don’t have the bureaucracy of a large institution slowing us down.”.

Long said SuperGuardian was also getting efficiency gains via its relationship with superannuation software provider Class Super.

“Class’s innovation and technology upgrades have underpinned significant improvements in efficiency over the past few years. Our clients love the fact that they can see their daily superannuation information via the Class Investor APP with a fingerprint technology.”

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