We can all make a difference: Sir Bob Geldof


Sir Bob Geldof

Musician, businessman, humanitarian and icon, Sir Bob Geldof, who is headlining this year’s Association of Financial Advisers (AFA) National Adviser Conference on the Gold Coast this week, will be inspiring delegates to strive for a higher social purpose and create social change for the greater good.

AFA CEO, Philip Kewin said the AFA, along with long-time partner TAL, is honoured to give the Australian financial advice profession a rare opportunity to connect with Sir Bob.

“Sir Bob will be speaking about the collaboration and tenacity needed to create Live Aid and how by applying the same principles in the work they do with their clients and within their communities, advisers can bring about the same kind of profound social change,” he said.

Mr Kewin said the financial advice profession, the community of financial advisers and the entire financial services industry has faced a period of tumultuous change and the skills, knowledge and attitudes that spelt success yesterday may not be the things that make the profession successful tomorrow.

“By adopting the same approach Sir Bob took with Live Aid – by being collaborative, determined, resilient, adaptable, and above all, passionate – advisers can embrace change and deliver advice that truly transforms the lives of Australians,” he said.

TAL General Manager, Retail Distribution, Niall McConville, said TAL was delighted to have Sir Bob bring an external perspective to this year’s conference. “Sir Bob will bring conference delegates valuable insights on his efforts to work through change and how advisers can apply this to their own practices. We’re particularly looking forward to hearing his views on collaboration, which is something we’re extremely passionate about at TAL.”

Sir Bob will deliver the closing plenary at the AFA Conference on Friday 13 October and will answer some questions posed by advisers before his address. Partners of delegates have also been invited to attend the session courtesy of the AFA and TAL and are also being encouraged to ask questions and engage directly with Sir Bob.

Sir Bob Geldof’s interests span global politics, communications and business. He is driven by a higher social purpose and has devoted much of his life to helping people in poverty through Live Aid and aid organisations internationally.

Some of Sir Bob’s achievements include:

  • Twice nominated for a Nobel Peace Prize
  • Founder of Band Aid and organiser of Live Aid
  • Granted an honorary knighthood by the Queen
  • Lead singer of the Boomtown Rats

Sir Bob was also named Fellow of Mansfield College Oxford in recognition of his humanitarian work in poverty areas.

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