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Homeloans Limited and RESIMAC Limited to consolidate under single new Resimac brand

25 Oct 2018
From

Mary Ploughman

Two years after merging their businesses, the Homeloans and RESIMAC Limited non-bank lending flagship brands are to be unified under a new incarnation of the Resimac brand.

From 3 December it will commence marketing itself and migrating customers to the newly designed Resimac brand. The Homeloans Ltd parent company will also be renamed as Resimac Group Limited subject to shareholder approval.

Homeloans Joint Chief Executive Officer, Mary Ploughman said the transition to a single powerful brand was an exciting development for the group, which has a mortgage book of more than $12 billion and over 50,000 customers.

Joint Chief Executive Officer, Scott McWilliam said it was also a natural evolution following the 2016 merger. “After reviewing our products and services post-merger to deliver the most compelling lending and service proposition possible we turned our attention to developing a simpler single brand platform from which to serve our customers and distributors and continue our strong growth.

“We engaged brand experts to review our existing Homeloans and RESIMAC brands as well as new branding options and canvassed a wide range of stakeholders. After much analysis and research we chose Resimac, which resonates with key stakeholder groups and will be used in both New Zealand and Australia,” he said.

Ms Ploughman described Resimac as an enhanced version of the legacy RESIMAC brand. “It retains the respect this established brand has among investors and the broader market, but also reflects our history as a challenger and innovator and our desire to provide an exceptional customer experience. It really is taking the best of both worlds and we are confident it will help take our business to the next level”.

There will be no impact on customer loans and all contact details remain the same.

An AGM, at which Homeloans shareholders will vote on Homeloans Ltd changing its name to Resimac Group Limited, will be held on 26 November, 2018.

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