Integrity Life grows retail team


Integrity Life (Integrity) has announced the appointment of Julie James as Regional Manager – Retail, and Cornell Hoffman as Head of Finance.

Julie will be responsible for building Integrity’s retail business in NSW, the ACT and QLD, while Cornell will oversee financial operations across the business.

Managing Director Chris Powell said that Integrity continues to recruit talented individuals with excellent reputations in the sector.

“During my eight years as CFO at Zurich, Julie built an outstanding reputation for herself, so I’m delighted to welcome her to the team at Integrity Life. With her decades of experience, she brings extensive sector knowledge and adviser relationships to the newly-created role of Regional Manager, and will work with advisers in three states, to help them deliver customised life insurance solutions, suitable for all Australians.”

Julie has 30 years’ experience in the life insurance industry, including seven years at CommInsure – growing the business in NSW and the ACT – as well as 11 years at Zurich, where she was most recently Regional Manager for NSW/ACT. Julie has also held senior roles with Lumley Life and Tyndall Australia. For the past 12 years, Julie has held the position of state chair for the Association of Financial Advisers (AFA) NSW State Committee.

Commenting on her new role, Julie said: “I’m thrilled to be joining the talented team at Integrity – a collection of like-minded individuals whom I respect. What really resonates with me is the idea that Integrity has been established with the goal of bringing integrity back to products, to services and to client-relationships. I’m excited to have this opportunity to meet the growing appetite of advisers and end-customers alike for a next-generation product. And it’s great to be working with Chris again.”

Integrity also announced the appointment of Cornell Hoffman, reporting to CFO Lesley Mamelok, Cornell brings two decades of experience in the financial services sector to this position. He joins Integrity from TAL, where he held the role of head of change finance, and prior to this worked at Commonwealth Bank, Westpac and Zurich. Welcoming Cornell to the team, Chris said:

“Joining our finance team, Cornell brings strong technical skills and a deep understanding of the life insurance sector, including the design and implementation of insurance systems. Importantly, both Julie and Cornell share our commitment to transparency, simplicity and innovation in life insurance.”

The appointments follow the recent hire of William Rogers, also formerly of CommInsure, to the role of Head of Retail Product.

Integrity will launch its retail product early next year. It already offers group insurance, and is currently conducting the pilot of its retail products and proprietary systems which were developed in conjunction with some of Australia’s most respected advisers and their clients.

Chris said: “As we draw closer to our retail launch, we are significantly bolstering our retail team. Importantly, alongside exceptional knowledge of life insurance and very strong adviser relationships, our newest team members share the desire to provide life insurance that sets the benchmark for the industry. Across retail and group life insurance, our teams are totally committed to acting in the best interests of our customers – to helping our them when they need help most.”

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