Asgard today announced it will launch a significant new addition to the award-winning Asgard platform, which will target investors with lower balances or specific needs.
Infinity eWRAP, which will be available to advisers as soon as next month, will break with the traditional platform model by charging clients only for the features that they use. Advisers will have access to all of the features of a full-featured platform and will have the power to choose the options appropriate for their clients.
Asgard’s national product manager Kelly Power said Infinity will suit a range of investors and help advisers succeed in the new environment.
“On Infinity, investors will only pay for the features they use.
“Infinity is a low-cost investment and super platform suitable for clients with lower balances. It will put advisers in control – giving them the power to choose from the full range of optional platform features such as equities, term deposits and insurance, and as clients’ needs and balances change and evolve they can simply add new options.”
“It’s analogous to Foxtel – where consumers pay for a basic package and then only pay for the specific additional features they use.”
Ms Power said Infinity will suit investors with specific needs, such as those who are only investing in cash and equities and who do not need or want to pay for a full-featured platform.
“We think this will have particularly strong appeal to the fast-growing self-managed super fund market as it’s suited to the way they invest and also addresses their higher sensitivity to fees. It will also help advisers grow their client base by tapping into other important and growing client segments – such as younger Australians and industry super fund clients.”
She said Infinity was timely given the significant challenges advisers faced in the new regulatory and commercial environment.
“Times have changed and we’ve anticipated that. Asgard’s Infinity will allow advisers to adapt and thrive in a commercial and regulatory environment that now demands lower costs and more flexibility, transparency and efficiency.”
As investors’ needs evolve, they will also be able to seamlessly transfer to Asgard’s fully-featured eWRAP.
