Generation Generous: Which is the most charitable?


A recent television series painted a dis-favourable portrait of Australians…but we aren’t as bad as you might think.

The 2012 RaboDirect National Savings and Debt Barometer reveals Aussies to be a charitable bunch with 20 per cent of Australians across all income brackets giving at least $500 per year to charity.
The survey also reveals that Generation Y – who is often given a bad rap for being self-centred, arrogant and financially irresponsible – is in fact ‘Generation Generous’. Of all the generations polled, Gen Y is the most committed to charitable giving. In the low income bracket (<$40k) Gen Y is most likely to donate to charity. They are also the least likely to reduce the amount they give when they suffer from a decline in their income.
Greg McAweeney, Executive Manager RaboDirect Australia & NZ said:
“Our survey figures show that Australians have a giving nature and want to help out those in less fortunate situations. While Generation Y can often be subject to negative press, our survey results have proven that they are more giving than Gen X or their Baby Boomer parents, even when they have less to give.
“When times are tough, donations are often the first things to suffer. However, there are ways and means to work your charitable giving into a normal savings plan.  Setting aside a small regular amount of money instead of drawing out a large sum is one way to do this. But money isn’t the only way people can help out – donating your time and your skills can be just as much help.
“As part of a co-operative bank, it is inbuilt within the RaboDirect culture that we give back to the communities in which we live and work. As well as charitable donations, we believe that there are other opportunities out there to make a difference. For a start, we offer our employees ‘Community Leave’, a program that allows employees to take work days out to volunteer within a charitable organisation of their choice.
“We see this as a great opportunity for employers and employees alike to look at putting programs in place within a business that provides people with opportunities to give back to the community and make a difference.”

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