Hillross rounds out solid year of growth

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Hillross enjoys a solid year of growth.

Hillross has enjoyed a solid year of growth.

Hillross Financial Services (Hillross) has capped off a remarkable year of growth adding seven practices who combined manage a total of over $1 billion in funds under advice (FUA), and seeing significant uptake in its Financial Freedom brand.

Hillross added Sydney based practice JA Hordern in June 2012, with a Melbourne based practice rounding out the additions in June 2013.

Over that time, Hillross also gained Prosperity Wealth Advisers, with offices in Newcastle, Sydney and Brisbane, WA firm Boutique Advisers, Ward Wealth Management in South Australia, Accent Financial Planning in Victoria and Primeplan Securities, who have offices in Victoria and Tasmania.

Hillross Acting Managing Director Chris Digby said the new practices were attracted to the Hillross value proposition and its strong client focus.

“Hillross is delighted to welcome these practices which caps off a great year of growth.  We’ve put a lot of work into making sure we have the right resources in place to support growth in our network,” said Mr Digby.

In addition to the new practices recruited, Hillross has also welcomed 11 new start-up firms, creating opportunities for advisers to commence their own financial advice businesses within the network.

“Our new practices all share a common purpose to deliver quality advice and help their clients pursue their idea of Financial Freedom,” said Mr Digby.

Mr Digby also said he was pleased with the popularity of the Hillross Financial Freedom concept since it was launched over a year ago.

“Since Hillross launched the Financial Freedom branding we’ve seen phenomenal uptake of the concept by our practices.  Feedback from advisers is that the Financial Freedom concept has appealed to clients, enabling financial advisers to show how the value of good advice can help achieve life goals, not just financial goals, and this has been supported by growth in practice revenue,” said Mr Digby.

Peter Nonnenmacher, Director of Hillross practice Macarthur Financial Planning said the Financial Freedom branding had really made a difference in their interactions with clients.

“From the moment they drive in to the carpark, which has a space reserved with their name on it, through to the reception area with images showing that Financial Freedom starts here, our clients are made to feel welcome.

“Many of our clients have been through a challenging few years, and this has really helped change the conversation, providing a more relaxed setting for our customers to really think about their future possibilities,” Mr Nonnenmacher said.

“It’s really about bringing the ‘why’ back into advice, showing clients the value it can bring to their lives rather than being just about pure wealth creation”, added Mr Digby.

At AMP’s half year results in August Hillross reported net cashflows of $536 million, an increase of $550 million on 1H 2012.

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