Sequoia Financial Group pursues funding options and growth

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Sequoia Financial Group to pursue funding options to drive growth

  • Board assessing funding options to pursue next stage of development
  • Company now well positioned for advancement in the SMSF industry
  • Sequoia examining opportunities for growth through further consolidation of offering and strategic acquisitions

Self-Managed Superannuation Fund (SMSF) Administrator and Specialist Investments Originator,
Sequoia Financial Group, (‘Sequoia’) yesterday announced that it is assessing a number of funding options
to pursue growth opportunities in the wealth management and self-managed superannuation fund
sectors.

Sequoia is a privately-owned company which operates as four divisions: Sequoia Asset Management,
Sequoia Superannuation, Sequoia Specialist Investments and Sequoia Wealth Management.
The company sees significant opportunities for growth through its complementary offerings of wealth
management and SMSF advice, solutions and administration functions increasingly being sought by
SMSF Trustees and other self-directed investors and their Accountants, Financial Planners, Stock
Brokers and Mortgage Brokers.

Sequoia has positioned itself to become a fully integrated financial services company with a suite of
products, as well as advice on portfolio management, SMSFs, direct shares, superannuation,
structured products, option trading, personal insurance, and cash solutions.

Sequoia also holds strategic stakes in financial services businesses – Noble Oak Life Limited, Australia’s
oldest life insurer, and ASX-listed Goldfields Money Limited (ASX: GMY) a profitable Western
Australian deposit taker and lending provider.

The company is currently investigating funding options which will enable it to pursue further
opportunities for growth through strategic acquisitions and from further consolidation of its offering.
The company currently provides SMSF administration for over 600 SMSF funds and its near-term
objective is increase this to 2,000.

Sequoia’s Managing Director Scott Beeton said: “After 9 years of growth as a successful and profitable
private company we have earned a reputation as a trustworthy and credible organisation, and we are
now well positioned to progress to the next stage of growth.”

“There are a number of compelling opportunities that we are assessing in what is a somewhat
fragmented sector ripe for consolidation. To facilitate this, we are assessing a number of funding and
acquisition options.”

“There are now over 500,000 SMSFs in Australia and this number continues to grow. This is a
significant part of the Australian economy and Sequoia intends to become a serious player in this
industry.”