AIA Australia launches first national mental health study for advisers


Adam Fraser

AIA Australia has collaborated with Deakin University and Dr Adam Fraser on a research project to examine the mental wellbeing of Australia’s financial advisers.

The project, called The Adviser Voice, has the following objectives:

  • Understanding the current state of mental health and wellbeing of financial advisers
  • Learning the habits and attitudes associated with those advisers who are currently experiencing positive mental health wellbeing, and how they have responded to industry changes
  • Understanding the mindsets and behaviours that are evolving within advisers in order to deal with significant disruptions.

The study comprises three components:

  • a survey of 1,000+ advisers
  • in-depth, one-on-one interviews exploring issues in greater detail
  • a seven-day diary study.

AIA Australia and New Zealand CEO and Managing Director, Damien Mu said delivering this important initiative was aligned with AIA’s commitment to helping Australians live healthier, longer, better lives.

“Australian financial advisers play a critical role in society, through helping their clients and their families. They are an extremely important partner for us as a life and health insurer; we see firsthand the value of advisers in ensuring the financial wellbeing and protection of Australians.

“Advisers have been through a huge amount of disruption in recent years – starting with the Future of Financial Advice reforms, through to the Life Insurance Framework, new education and compliance requirements, and now the effects of the pandemic.

“We want advisers to have the support and the resilience they need to not only survive, but to revive their businesses and to ultimately thrive, so they can continue to help Australians get access to quality advice and meet their financial wellbeing needs,” Mr Mu said.

Financial advisers can participate in the study by completing the survey here. Deakin University will separately invite individual advisers to take part in one-on-one interviews or to participate in the diary study.

All data is intended to be gathered before the end of 2020, with analysis commencing early in the New Year.

You must be logged in to post or view comments.