RI Advice announces 2021 Practice of the Year


Financial advisory and accounting firm, Pride Advice has received the prestigious RI Advice Practice of the Year Award for the fifth time, reflecting the group’s commitment to delivering high quality advice and exceptional client service.

The national award – which recognises excellence, leadership and performance – is run by RI Advice, one of Australia’s largest and most respected financial advice brands.

According to Peter Ornsby, RI Advice Chief Executive Officer, Pride Advice is the only multi-year award winner in the group’s history, cementing its reputation as one of Australia’s leading advisory firms.

“In an extremely competitive field, it is not a coincidence that Pride Advice has taken out this award for the fifth time. Year after year, the business consistently demonstrates a steadfast commitment to quality advice, excellent service and continuous improvement,” he said.

“The team at Pride Advice exemplifies qualities like transparency, empathy and honesty, which are aligned to the values at RI Advice. As an active industry participant, Pride Advice is vocal about the importance and value of professional advice, and positively contributes to industry discussions.”

RI Advice’s judging process utilises a balanced scorecard approach that considers a range of factors including client engagement, compliance, technology integration and, in recent years, client feedback.

Established in 2003, Pride Advice has offices in Adelaide and Sydney, employing six financial advisers and 14 support staff. The group provides financial planning, wealth management and tax and accounting services to over 1,000 clients.

Brett Schatto, Chief Executive Officer, Pride Advice Adelaide said the group’s decision back in 2016 to refresh its client value proposition and invest in people, systems and processes has made all the difference.

“Several years ago, we made some tough decisions including one to unbundle our offering and reprice our services. What we have now is a unique, transparent fee model that resonates with clients,” he said.

“At a time when the advice industry is grappling with unprecedented change and disruption, this has put us ahead of the curve. It has also strengthened the trust our clients place in us to act in their best interest.”

Pride Advice, which is part owned by AZ NGA, recently completed the acquisition of RI Advice Brookvale, as part of a strategy to expand the group’s capability and capacity through both M&A and organic growth.

Mr Schatto said the business was looking for opportunities to partner with like-minded advisers.

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