WealthO2 merges with Roar and Neo to become the first advice technology solutions company to focus the on end-to-end adviser experience
WealthO2 has merged with financial planning software firm, Roar Software and wealth platform software specialist, NEO. The move will cement its position as the first advice technology solutions company to focus on solving problems across the end-to-end adviser experience.
Andrew Whelan, Chief Executive Officer of WealthO2 said “the coming together of WealthO2, Roar and NEO creates an exciting and significant step in our innovation, capabilities and size of the team. This will enable us to offer highly flexible and solutions to financial advisers to solve any critical business issue.”
Whelan said “we now offer solutions to every challenge advisers face within their practice, either with our end-to-end solution, or by extracting any part of this and inserting it into an advisers existing workflow to solve a particular problem. We are a complete advice technology solutions provider as opposed to a product style platform which seem to have lost their focus and the planner.”
Kevin Liao, Chief Executive Officer of Roar who joins the group as Executive Director, Software Solutions said: “we are thrilled to join the WealthO2 Group with NEO. Both are highly complementary businesses with a strong track record of innovation. Advisers are crying out for solutions more than more product options, and I think this an exciting opportunity to offer something uniquely powerful to advice practices”.
Rudi Engelbrecht, Chief Executive Officer of NEO will join as Group Chief Operating Officer. He has more than 27 years’ experience building technology businesses globally. He says of the acquisition: “WealthO2 and NEO have worked side by side for many years and I look forward to delivering on the compelling vision the group has for helping advisers scale profitably.”
In a market first, WealthO2 will become the first wealth platform to offer end-to-end process efficiencies to any financial advice practice. The combined capabilities of the three businesses will enable advisers to be seamlessly guided from client engagement to strategy optimisation, digital SOA, through to execution in a single workflow. Clients will also be able track progress to their various lifestyle goals, in real time.
“WealthO2 is focused on offering flexible solutions across the entire advice process in a flexible, easy to implement way. Our feedback to date is that advisers are tiring of inflexible product based sales being forced upon them when most often they need a provider to listen and provide a tailored solution instead.”
WealthO2 was recently voted number one in the latest Adviser Ratings Australian Financial Advice Landscape Report – Platforms for both Adviser Support and Investment Options.
