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Prime Value Asset Management appoints former Prime Super CEO as its new CFO

16 Sep 2024
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Lachlan Baird

Boutique multi-award-winning investment house, Prime Value Asset Management, has appointed former Prime Super CEO, Lachlan Baird, as its new Chief Financial Officer.

Lachlan Baird is a highly experienced and respected executive in the financial services industry, most recently as the CEO of Prime Super, an independent profit to members superannuation fund.

Lachlan drove the strategic direction of Prime Super to deliver growth via two fund mergers and exceptional results for members as CEO from 2005 to 2023. The role included significant involvement in direct investing in property and infrastructure assets in Australia and internationally. Prime Super is now ranked in the top-third of regulated superannuation funds in most measures including membership, member cashflow and investment returns.

Lachlan currently also serves as a Director of the Australian Centre for Rural Entrepreneurship, which provides support for emerging entrepreneurs and businesses in rural communities.

Prime Value Asset Management CEO and co-founder, Yak Yong Quek, stated that Mr. Baird’s extensive leadership experience in funds management will be an invaluable addition to the firm. “Lachlan will be instrumental in refining our investment strategy, building a financial framework that promotes sustainable growth and delivers strong outcomes for our investors.

“Lachlan brings a strategic approach and a sharp focus on financial precision, which will be vital as we enhance our high-conviction product offerings. His expertise will strengthen key areas essential to the firm’s future, to ensure we’re well-positioned for the next phase of growth and success at Prime Value.”

Mr Baird said he looked forward to helping Prime Value’s growth as a genuine independent manager. “Quek and the Prime Value team have built an impressive product suite around high performing funds where active management makes a big difference, including the small cap Prime Value Emerging Opportunities Fund, which is available via platforms including Netwealth, uXchange, Mason Stevens, Hub24 and BT Panorama, Praemium and AMP North.

“I have watched with interest as the group has expanded into alternative assets including dairy farms and retirement villages, showing that its active boutique approach translates successfully across different asset classes.

“The beauty of an Australian boutique such as Prime Value is its passion and high conviction in its investments, its ability to play to its strengths and offer something to investors of real value.”

Prime Value Asset Management is part of an investment group including Shakespeare Property Group, which manages ~$3 billion in equities, income securities, direct property and alternative assets in Australia.

For more information please contact:

Yak Yong Quek, CEO and co-founder

Prime Value Asset Management

Email: [email protected]

David Manallack

Manallack PR

Phone: 0407 334 938

Email: [email protected]

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