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Financial advisers remain #1 source of information for Australian investors

15 Apr 2025
From

HSBC releases its fourth Investor Insights Survey.

HSBC’s fourth Investor Insights Survey[1] has shown that Australians are increasingly seeking investment information (2025: 92%, 2024: 85%) with financial advisers being the number one trusted source.

Donahue D’Souza, Head of Investments at HSBC Australia, said “The survey results indicate investors are turning towards ‘trusted’ sources of information, potentially as a way to assist them in taking a holistic view of their finances.”

Regarding social media, the most popular platform for investment information is YouTube (12%).

Financial goals: investing for the future

Saving for an emergency fund is the most common driver for investing over the next five years (40%), followed by paying for a holiday (25%) and buying a house (22%).

When it comes to buying luxury items, Gen Z are most likely out of all generations to invest money to afford these items (23%).

“The current economic climate may be one reason investors are considering saving for an emergency.

“However, it is interesting to note that Gen Z are the most likely out of all generations to invest in order to buy luxury items. Shorter term goals like buying a small luxury item may seem more achievable compared to saving for a house deposit right now,” said D’Souza.

Additional Statistics 

Average minimum amount thought to be needed to start investing:

  • On average, Australian investors now think more is needed to start investing compared to last year.
  • Younger Australians believe you need over $20,000 to start investing (Gen Z: $20,840 and Millennials $20,275)
  • 2025: $18,002
  • 2024: $13,251
  • 2023: $15,245
  • 2022: $14,762

Frequency of monitoring investments at least monthly:

  • Australian investors are monitoring their investments more frequently than last year.
  • Monitoring at least monthly
    • 2025: 76%
    • 2024: 67%
  • Not monitoring at all
    • 2025: 2%
    • 2024: 10%

Frequency of making investments:

  • Not investing regularly:
    • 2025: 17%
    • 2024: 26%

Main drivers for investing over next 5 years:

  • Save for an emergency fund (40%)
  • Pay for a holiday (25%)
  • Buy a house (22%)
  • To pass onto the next generation (21%)
  • Pay for children’s expenses (19%)

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[1] Survey was conducted by YouGov on behalf of HSBC between the 21st – 25th March 2025.

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