Research: Advisers using AI to cut through market noise and keep clients calm
Kristine Brooks
Australian financial advisers are turning to AI to simplify and sharpen their client communications during times of market turbulence.
This is one of the headline findings of Milford’s newly released research paper, Calm over Calamity.
Based on extensive interviews with investment focused advisers from around Australia, the paper identified 15 best practice communication strategies being used to help keep clients calm, connected, and disciplined during market drawdowns.
The use of AI to filter and distil fund manager updates and economic commentary down into clear, tailored client messaging, is the latest way innovative advisers and practices are applying AI to high value, sensitive client interactions.
“When portfolios are turning red and media headlines are amplifying bad news, advisers can find themselves under pressure to keep clients calm and focused. But at the same time, they can find themselves dealing with a deluge of research reports, market updates, and economic commentary, much of it very jargon heavy,” said Kristine Brooks, Chief Country Officer for Milford Australia.
“Collating and simplifying all this complex data into client friendly talking points can be a daunting task without specialised expert assistance.
“The more tech savvy practices are recognising the power of AI to handle such a vital task without the need for expensive external support,” Brooks said.
Along with 14 other best practice communication insights, Calm over Calamity highlights how leading advisers have become behavioural coaches and storytellers more than portfolio managers, using an extensive strategy toolkit to filter out market noise and prevent knee-jerk, emotional, wealth destroying client reactions to market events.
“Advisers are now using AI to cut through complexity and deliver clarity, driving not just more efficiency but ultimately better client outcomes,” said Brooks.
