You can become a trusted brand before clients even meet you

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The importance of great engagement with prospective customers cannot be over-emphasised…it is THE fundamental shift in effective marketing techniques over the last decade because it is the solution to the fundamental... Read more continue reading

Instant financial planning: start providing advice in 90 days

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Accounting firms that want to enhance their client value proposition and lock in a licensing solution ahead of the imminent removal of the accountants’ exemption can establish a professional financial... Read more continue reading

How to build consumer loyalty and advocacy in financial advice

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We pay more for brand names. We pay more for and are advocates of brands that have emotionally connected with us. The richer the emotional content of a brand’s mental... Read more continue reading

Give your team control to maximise their performance

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Following on from my our last discussion of self-responsibility – the more control people think they have in any situation, the more engaged and positive they will be. This has... Read more continue reading

Do these 4 things and make it easy for prospects to say “Yes”

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Which do you think is more effective with today’s educated and sophisticated consumer? 1. Clever sales technique that has you taking the dominant position and “winning”, or, 2. Pre-empting the... Read more continue reading

Video: Leading out for a profession

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It was a defining moment for the financial planning profession when we stood up publicly and spoke of the public interest… and our passion for doing the right thing by... Read more continue reading

Breaking up is hard to do but Stella can help

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Breaking up is hard to do and divorce is a difficult topic for anyone experiencing it or helping others through it. For financial planners there are ethical questions such as... Read more continue reading

Football and finance: what Manchester United teaches us about the global economy and the business of sport

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Peter Beer, Economist and Vice President at LA-based Payden & Rygel, manager of GSFM’s Payden Global Income Opportunities Fund, has peeked into the financial statements of the Manchester United Football... Read more continue reading

Synchron expects growth in its adviser numbers

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Despite the challenges presented by the introduction of the Life Insurance Framework (LIF), Synchron is expecting an increase in its adviser numbers by the end of the year. “We believe... Read more continue reading

Marketing: follow the seam of gold, but don’t spend money looking for it

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Whenever we talk about target marketing, or getting focused on a specific ideal client profile, people seem to think it becomes an “either/or” choice.  One has to be focussed on... Read more continue reading