The Top 20 Marketing Kitbag Essentials

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It would be fair to say that the majority of people in professional services are not marketing specialists. Usually great technicians and specialist advisers, often great at selling and relationship... Read more continue reading

Hot business tip number 8: Create a differentiated service offering (segment your client base)

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The pareto principle – aka the 80/20 rule – is a universal truth; the majority of your profit is derived from a subset of your total client base. Despite this... Read more continue reading

When you should take online engagement offline

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A frequently asked question by professionals who are relatively new to using digital marketing is “how do I take the online engagement offline into the real world?” Let’s assume for the... Read more continue reading

Zenith responds to adviser needs with new website

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Zenith Investment Partners (Zenith) has announced the release of its new look website that has been designed to help advisers accurately assess whether Zenith is the most suitable external research... Read more continue reading

Video: Hot business tip number 7 – Change your approach to review meetings

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There is an intrinsic link – confirmed by research – between the quality of the review process (as rated by clients) and the satisfaction and retention rates amongst those same... Read more continue reading

Have you planned for productivity (output) or hard work (input)?

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In previous blogs  (How is your team’s productivity? and Is your output as high as it could be?) we discussed how important it is to decrease effort levels in order to maximise productivity... Read more continue reading

AMP Capital launches Adviser Resource Centre

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AMP Capital has launched a dedicated online resource centre to help financial advisers have more meaningful investment conversations with their clients. Housed on AMP Capital’s website, the Adviser Resource Centre... Read more continue reading

6 Steps to being the “Go To” Adviser

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“The modern sales professional doubles as an information concierge – providing the right information to the right person at the right time in the right channel.  Socially surround your buyers... Read more continue reading

Faster net speed boosts efficiency of financial service businesses

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Australians are accessing the internet at higher speeds, helping to improve the efficiency of online financial services businesses, according to FinaMetrica, an  Australian business that has won a high profile international... Read more continue reading

Professional Adviser focus is firmly on client services and not FoFA in 2014

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A recent survey of professional advisers has revealed that their main focus is on delivering value and services to their clients rather than waiting for FoFA to be finalised. The... Read more continue reading