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Everything from Tony Vidler - Adviser to the Advisers

3 questions you must answer to define your Uniqueness

From Tony Vidler - Adviser to the Advisers

The difference between a good (but not spectacular) professional and a truly magnificent performer is the ability to succinctly articulate what makes them special. This is often referred to as

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29 Jun 2018

What you need to know if you’re going to buy to grow

From Tony Vidler - Adviser to the Advisers

As many advice businesses reach maturity it is common to consider whether they should “buy to grow”. Should they buy another practice, or more commonly, should just buy a book

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18 Jun 2018

Tactics for growing an advice business

From Tony Vidler - Adviser to the Advisers

Just about every professional says they want to be growing their business….they want fresh ideas; the business satisfaction of solving new problems for new people; they want to do something NEW.

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25 May 2018

Should advisers be selling coffee instead of client service?

From Tony Vidler - Adviser to the Advisers

Do you remember when petrol stations competed on client service? Fundamentally they were all selling the same basic commodity, at about the same price, to anyone who drove up. That

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18 May 2018

Written advice: should it be clear? Or concise? Or effective?

From Tony Vidler - Adviser to the Advisers

When it comes to communicating our advice to clients we are guided by the words used by the regulators, or law, to guide us in how that should be framed

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23 Apr 2018

Who is paying who?

From Tony Vidler - Adviser to the Advisers

Who is paying who is becoming the biggest question in consumers minds as the public debate around fees and commissions and conflicts of interest increases in financial services. That’s a

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12 Apr 2018

Client focus or compliance focus?

From Tony Vidler - Adviser to the Advisers

I support a compliance focus 100% ….but I support a client focus 100% too. All too often it is impossible to achieve 100% for both simultaneously though. Where does a

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29 Jan 2018

Selling “change” in your practice is a process

From Tony Vidler - Adviser to the Advisers

In times of great change, as we are currently facing, there is a prevailing thought amongst most business owners or managers that they are responsible for making the necessary internal

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17 Jan 2018

Do you actually have a Strategy?

From Tony Vidler - Adviser to the Advisers

I get it: coming up with a competitive strategy can be hard. But it is even harder if you don’t know what “strategy” is to begin with. And if you

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05 Dec 2017

The powerful marketing tool that you use every day, but hardly use for marketing. But should!

From Tony Vidler - Adviser to the Advisers

The most powerful marketing tool most professionals have is the one they use hundreds of times each day, but which they usually do not do any marketing with: email. Love it

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16 Nov 2017

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CPD: The Two-Chapter retirement – a framework for understanding retiree psychology
Introduction Why do financially secure retirees still hesitate to spend, or commit to strategies that would clearly improve their outcomes? This article sets out the Two-Chapter Retirement framework, a new [...]
CPD: China’s next phase – what persistent supply-side growth means for global markets
China’s economic trajectory is shifting, but not in the way many had once expected. Consumption-led rebalancing has not materialised. Instead, economic policy continues to emphasise industrial modernisation, aligned with a [...]
CPD: Ethics and client best interests
In financial advice, acting in a client’s best interest isn’t just a regulatory rule, it’s the foundation of a trusting, successful partnership. This article, proudly sponsored by GSFM, examines the [...]
CPD: Capitalising on global growth in the decarbonisation era
Few themes rival the scale, urgency and long-term significance of climate change. Consequently, regions, countries, companies and individuals are taking positive action to decarbonise the planet and work toward net [...]
CPD: Decoding the compliance signals within AFCA’s Lead Decisions
Introduction In February 2026, the Australian Financial Complaints Authority (AFCA), reached a significant milestone when it issued its 1,000th Dixon Advisory determination[1]. Up until that point, this represented the single [...]