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Everything from Tony Vidler - Adviser to the Advisers

More referrals are created by repetition

From Tony Vidler - Adviser to the Advisers

Referrals remain the most powerful marketing for professionals despite the plethora of advertising and marketing tactics we have available today. The “transfer of trust” which is created by positive endorsement

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13 Feb 2019

Your FREE service is a barrier to getting the right business

From Tony Vidler - Adviser to the Advisers

Most professionals at some point offer complimentary initial meetings or consultations with clients as a “free service”. It simply isn’t true, and that in itself prevents the right sort of

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25 Jan 2019

How to find your Niche

From Tony Vidler - Adviser to the Advisers

Knowing and working exclusively in your niche is nirvana for most professionals. Your niche is that absolute sweet spot where what you are fabulous at overlaps with what you love doing, and it is

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18 Jan 2019

Why settle for average?

From Tony Vidler - Adviser to the Advisers

Advisers frequently settle for being average, and it is definitely not because they want to be average, but because they don’t really know what it takes to elevate their performance

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13 Dec 2018

The art of giving suitable advice

From Tony Vidler - Adviser to the Advisers

The most challenging area of financial advice which is subject to perpetual testing is the question of “suitability”. WHY was a particular piece of advice appropriate for a particular client?

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28 Nov 2018

Three questions you must answer to define your Uniqueness

From Tony Vidler - Adviser to the Advisers

The difference between a good (but not spectacular) professional and a truly magnificent performer is the ability to succinctly articulate what makes them special. This is often referred to as

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25 Oct 2018

Complicated products have owners manuals, why don’t ours?

From Tony Vidler - Adviser to the Advisers

Let’s face it: our products are complicated as far as clients and prospects are concerned. The funny thing is, nearly all of the products we buy are pretty complicated these

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02 Oct 2018

Re-think what you THINK you know about your customers

From Tony Vidler - Adviser to the Advisers

I think that it is time to re-think what advisers think they know about their customers. Insurance is sold, it isn’t bought, right? People don’t value advice, right? Really? If

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17 Aug 2018

The 3 barriers to adviser business success (and one can be deadly)

From Tony Vidler - Adviser to the Advisers

There are 3 distinct barriers every adviser must manage in their career. Each of them is a defining point which can see the end of the advisory career….but Barrier 3

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03 Aug 2018

Are you AND your people clear about what YOU want?

From Tony Vidler - Adviser to the Advisers

Pretty much everyone running a business hates having to come up with job descriptions for their staff. A statement which may have been correct at a moment in time to

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12 Jul 2018

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CPD: The Two-Chapter retirement – a framework for understanding retiree psychology
Introduction Why do financially secure retirees still hesitate to spend, or commit to strategies that would clearly improve their outcomes? This article sets out the Two-Chapter Retirement framework, a new [...]
CPD: China’s next phase – what persistent supply-side growth means for global markets
China’s economic trajectory is shifting, but not in the way many had once expected. Consumption-led rebalancing has not materialised. Instead, economic policy continues to emphasise industrial modernisation, aligned with a [...]
CPD: Ethics and client best interests
In financial advice, acting in a client’s best interest isn’t just a regulatory rule, it’s the foundation of a trusting, successful partnership. This article, proudly sponsored by GSFM, examines the [...]
CPD: Capitalising on global growth in the decarbonisation era
Few themes rival the scale, urgency and long-term significance of climate change. Consequently, regions, countries, companies and individuals are taking positive action to decarbonise the planet and work toward net [...]
CPD: Decoding the compliance signals within AFCA’s Lead Decisions
Introduction In February 2026, the Australian Financial Complaints Authority (AFCA), reached a significant milestone when it issued its 1,000th Dixon Advisory determination[1]. Up until that point, this represented the single [...]