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Everything from Tony Vidler - Adviser to the Advisers

Grow great people if you want to grow a great business

From Tony Vidler - Adviser to the Advisers

It is terribly simplified of course, but if you want to grow a great business then you need to grow some great people at some point in the process. If

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17 Mar 2016

Financial advisers’ problem? Offering to do too much

From Tony Vidler - Adviser to the Advisers

Despite a couple of decades of positioning, developing and improving technical knowledge and qualifications, many financial professionals are struggling to get enough clients to engage in holistic planning. We need

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08 Feb 2016

The 9 building blocks of a business which will stand the test of time

From Tony Vidler - Adviser to the Advisers

Anybody who has had the privilege of seeing the Great Pyramids up close will recall how perfectly symmetrical and “in balance” they are from a distance as you approach them.

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12 Jan 2016

Why don’t you roll the dice and ask anyway?

From Tony Vidler - Adviser to the Advisers

On some things you just have to roll the dice and take your chances in life. Asking someone for a date….getting on a plane…or asking for referrals. It doesn’t always

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16 Nov 2015

What prospects want when they Google you

From Tony Vidler - Adviser to the Advisers

We all know that the majority of potential customers these days will Google the service they think they might need…even if they have been referred to you, they will Google

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19 Oct 2015

Sales technique is the key to opening minds

From Tony Vidler - Adviser to the Advisers

Despite the focus on our increased technical knowledge and the emphasis upon good process, financial advisers continually find themselves being called upon to “sell”. A large problem for many newer

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25 Sep 2015

How are you looking? Are you doing these 5 BIG Things to look great?

From Tony Vidler - Adviser to the Advisers

Have you taken a really good look at yourself? Professionally that is… For most of us, our reputation precedes us…people are forming impressions about us from the initial contact and their

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14 Sep 2015

You can become a trusted brand before clients even meet you

From Tony Vidler - Adviser to the Advisers

The importance of great engagement with prospective customers cannot be over-emphasised…it is THE fundamental shift in effective marketing techniques over the last decade because it is the solution to the fundamental

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31 Aug 2015

Do these 4 things and make it easy for prospects to say “Yes”

From Tony Vidler - Adviser to the Advisers

Which do you think is more effective with today’s educated and sophisticated consumer? 1. Clever sales technique that has you taking the dominant position and “winning”, or, 2. Pre-empting the

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17 Aug 2015

Marketing: follow the seam of gold, but don’t spend money looking for it

From Tony Vidler - Adviser to the Advisers

Whenever we talk about target marketing, or getting focused on a specific ideal client profile, people seem to think it becomes an “either/or” choice. One has to be focussed on

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06 Aug 2015

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CPD: The Two-Chapter retirement – a framework for understanding retiree psychology
Introduction Why do financially secure retirees still hesitate to spend, or commit to strategies that would clearly improve their outcomes? This article sets out the Two-Chapter Retirement framework, a new [...]
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China’s economic trajectory is shifting, but not in the way many had once expected. Consumption-led rebalancing has not materialised. Instead, economic policy continues to emphasise industrial modernisation, aligned with a [...]
CPD: Ethics and client best interests
In financial advice, acting in a client’s best interest isn’t just a regulatory rule, it’s the foundation of a trusting, successful partnership. This article, proudly sponsored by GSFM, examines the [...]
CPD: Capitalising on global growth in the decarbonisation era
Few themes rival the scale, urgency and long-term significance of climate change. Consequently, regions, countries, companies and individuals are taking positive action to decarbonise the planet and work toward net [...]
CPD: Decoding the compliance signals within AFCA’s Lead Decisions
Introduction In February 2026, the Australian Financial Complaints Authority (AFCA), reached a significant milestone when it issued its 1,000th Dixon Advisory determination[1]. Up until that point, this represented the single [...]