The 9 building blocks of a business which will stand the test of time

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Anybody who has had the privilege of seeing the Great Pyramids up close will recall how perfectly symmetrical and “in balance” they are from a distance as you approach them.

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12 Jan 2016

Why don’t you roll the dice and ask anyway?

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On some things you just have to roll the dice and take your chances in life.  Asking someone for a date….getting on a plane…or asking for referrals. It doesn’t always

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16 Nov 2015

What prospects want when they Google you

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We all know that the majority of potential customers these days will Google the service they think they might need…even if they have been referred to you, they will Google

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19 Oct 2015

Sales technique is the key to opening minds

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Despite the focus on our increased technical knowledge and the emphasis upon good process, financial advisers continually find themselves being called upon to “sell”. A large problem for many newer

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25 Sep 2015

How are you looking? Are you doing these 5 BIG Things to look great?

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Have you taken a really good look at yourself? Professionally that is… For most of us, our reputation precedes us…people are forming impressions about us from the initial contact and their

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14 Sep 2015

You can become a trusted brand before clients even meet you

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The importance of great engagement with prospective customers cannot be over-emphasised…it is THE fundamental shift in effective marketing techniques over the last decade because it is the solution to the fundamental

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31 Aug 2015

Do these 4 things and make it easy for prospects to say “Yes”

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Which do you think is more effective with today’s educated and sophisticated consumer? 1. Clever sales technique that has you taking the dominant position and “winning”, or, 2. Pre-empting the

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17 Aug 2015

Marketing: follow the seam of gold, but don’t spend money looking for it

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Whenever we talk about target marketing, or getting focused on a specific ideal client profile, people seem to think it becomes an “either/or” choice.  One has to be focussed on

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06 Aug 2015

Work out where the real money – and future – is in your business

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Let’s talk about one of those elephant in the room things: not all clients are equal for a professional service firm. As human beings they might all be equal, but

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27 Jul 2015

This is why most Centre-Of-Influence referral efforts will fail for most advisers

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When it comes to referral marketing there are basically two types of referrers: happy & satisfied clients centres-of-influence The second category is the one that many advisers struggle with particularly,

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21 Jul 2015