All Articles tagged with 'Tony Vidler'

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State your opinion to get noticed

From Tony Vidler - Adviser to the Advisers

Forming and then delivering an opinion is what professional advisers do for a living. With every client and every engagement opinions are created and expressed. Virtually every incoming phone call

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18 Aug 2016

The art of being present (without being a nuisance)

From Tony Vidler - Adviser to the Advisers

Promoting our personal professional brand is essentially all about creating top-of-mind-awareness. Being the person that our target market thinks of, and then calls, when they recognise a need or desire

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21 Jun 2016

Give yourself a chance when marketing

From Tony Vidler - Adviser to the Advisers

There is one simple thing that advisers should do to improve the marketing of themselves and their services: talk about the outcomes you create for clients rather than talking jargon. In

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20 May 2016

You are probably closer to being “An Authority” than you realise

From Tony Vidler - Adviser to the Advisers

If you have bought into the key concept of providing good quality content, or information, to prospects in order to engage them until they are ready to use your services, the

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26 Apr 2016

Grow great people if you want to grow a great business

From Tony Vidler - Adviser to the Advisers

It is terribly simplified of course, but if you want to grow a great business then you need to grow some great people at some point in the process. If

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17 Mar 2016

Financial advisers’ problem? Offering to do too much

From Tony Vidler - Adviser to the Advisers

Despite a couple of decades of positioning, developing and improving technical knowledge and qualifications, many financial professionals are struggling to get enough clients to engage in holistic planning. We need

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08 Feb 2016

The 9 building blocks of a business which will stand the test of time

From Tony Vidler - Adviser to the Advisers

Anybody who has had the privilege of seeing the Great Pyramids up close will recall how perfectly symmetrical and “in balance” they are from a distance as you approach them.

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12 Jan 2016

What prospects want when they Google you

From Tony Vidler - Adviser to the Advisers

We all know that the majority of potential customers these days will Google the service they think they might need…even if they have been referred to you, they will Google

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19 Oct 2015

Sales technique is the key to opening minds

From Tony Vidler - Adviser to the Advisers

Despite the focus on our increased technical knowledge and the emphasis upon good process, financial advisers continually find themselves being called upon to “sell”. A large problem for many newer

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25 Sep 2015

How are you looking? Are you doing these 5 BIG Things to look great?

From Tony Vidler - Adviser to the Advisers

Have you taken a really good look at yourself? Professionally that is… For most of us, our reputation precedes us…people are forming impressions about us from the initial contact and their

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14 Sep 2015

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CPD: A TTR strategy for modern retirement
We are currently witnessing one of the most significant demographic transformations in Australia’s history. Over the next decade, an estimated 2.5 million Australians are expected to enter retirement[1]. This article, [...]
CPD: Trend following in uncertain times
Trend following strategies aim to generate returns by capturing sustained price movements across a diverse range of asset classes. Unlike traditional investment approaches that rely on valuation or forecasting, trend [...]
CPD: Aged care advice and ethics
Data from the Australian Institute of Health and Welfare (AIHW) shows that Australia’s population aged 65 and over is projected to reach 22% – or 8.8 million people – by [...]
CPD: AI governance – a practical framework for advisers
Regulator scrutiny of AI governance just got serious In years to come, they may well call it the ‘Mythos effect’ – the point in early 2026 where all the concerns [...]
CPD: Thinking outside the box – providing a loved one a paycheque for life
Australia’s great wealth transfer is well underway. An estimated $5.4 trillion is expected to pass from those aged 60 and over to younger generations within the next two decades.[1] In [...]