All Articles tagged with 'Tony Vidler'

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You can become a trusted brand before clients even meet you

From Tony Vidler - Adviser to the Advisers

The importance of great engagement with prospective customers cannot be over-emphasised…it is THE fundamental shift in effective marketing techniques over the last decade because it is the solution to the fundamental

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31 Aug 2015

Do these 4 things and make it easy for prospects to say “Yes”

From Tony Vidler - Adviser to the Advisers

Which do you think is more effective with today’s educated and sophisticated consumer? 1. Clever sales technique that has you taking the dominant position and “winning”, or, 2. Pre-empting the

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17 Aug 2015

Marketing: follow the seam of gold, but don’t spend money looking for it

From Tony Vidler - Adviser to the Advisers

Whenever we talk about target marketing, or getting focused on a specific ideal client profile, people seem to think it becomes an “either/or” choice. One has to be focussed on

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06 Aug 2015

Work out where the real money – and future – is in your business

From Tony Vidler - Adviser to the Advisers

Let’s talk about one of those elephant in the room things: not all clients are equal for a professional service firm. As human beings they might all be equal, but

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27 Jul 2015

This is why most Centre-Of-Influence referral efforts will fail for most advisers

From Tony Vidler - Adviser to the Advisers

When it comes to referral marketing there are basically two types of referrers: happy & satisfied clients centres-of-influence The second category is the one that many advisers struggle with particularly,

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21 Jul 2015

Work out where the real money – and future – is in your business

From Tony Vidler - Adviser to the Advisers

Let’s talk about one of those elephant in the room things: not all clients are equal for a professional service firm. As human beings they might all be equal, but

continue reading

25 Jun 2015

“Be someone” if you want to stand out and succeed

From Tony Vidler - Adviser to the Advisers

A professional service business built around a product is not a good service business. A professional service business should be built around either the “service” part, or the “professional” part.

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15 Jun 2015

Damn! You missed the “social media” wave? I don’t think so…

From Tony Vidler - Adviser to the Advisers

I just don’t get it. After years of NOT adopting what is simply an evolution in communication methods, there is a mood amongst many professionals that they have “missed the wave”. You

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09 Jun 2015

10 ways to build trust with prospective clients

From Tony Vidler - Adviser to the Advisers

Trust is built over time. It is not given automatically to most professionals by most prospective clients at the outset. That’s just a fact of life. The very best we

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18 May 2015

How to create the “AHA” with clients (and get TOTAL buy-in)

From Tony Vidler - Adviser to the Advisers

It is tough in professional services to get clients to fully understand what you do, and where your knowledge and skills can make a difference in their lives. Much of

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27 Apr 2015

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