Why we get fee resistance

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Whether we like it or not there is always the possibility of fee resistance in delivering financial advice, and how we present our service is a large part of that problem.  Price

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Adviser succession: What do buyers of financial practices look for?

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The irony of adviser succession discussions is how few of the advisers considering the topic seem to consider how to get a better return on what is often their biggest

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Why your advisory practice needs two marketing targets

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When considering advisory practice marketing the primary focus from most advisers is “How much should I spend to get a new client onboard?” It is a single marketing focus; just

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Is that adviser working for you?

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“Is that adviser working for you?” is a question that is being constantly thrown at consumers, and there is some merit in it. Which financial adviser is going to be

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Crisis communications: Sending virtual hugs

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ok… maybe it isn’t appropriate for professionals to actually send virtual hug memes.  But then, maybe it is.  It all depends on the relationship you have with the client doesn’t

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Change is the new normal for financial advice businesses

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Financial advice is not going through some changes; constant change is the new normal.  Whatever regulatory stuff you are going through now in your particular jurisdiction will not be an end to it.  It will

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What you need to do to build an elite practice

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Not everyone wants to have an elite practice, and that is ok.  Having a good lifestyle business is fine if that’s what you want. Having a great practice is great

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You need to get selling

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Advisers: Good advice process is not enough. Being technically competent is not enough. You have to get selling. I know that “Sell” is seen as a bit of a dirty

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How can you be sure that your advice will pass the test?

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The nagging worry for financial advisers in today’s environment is “how can I be sure that my advice will pass the test?” The concern is understandable given that policymakers typically

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How do you create an “Act Now” mindset with clients?

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One of the ongoing challenges in marketing professional services is simply getting people to “act now”.  We have to overcome their lack of urgency. Because our service will still be

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