Confusing terms and jargon affecting decision-making

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The use of jargon that is not understood by investors, and is even misleading, is likely to hold back the take-up of services that should be embraced, such as insurance,... Read more continue reading

Getting your marketing emails read: tips for advisers

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Emailing clients with your marketing message is quick and inexpensive. The challenge is in ensuring your emails don’t get deleted, unread. Boutique fund manager Bennelong Funds Management share their tips... Read more continue reading

Clever businesses forgetting to be smart

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As everyone races to use new technologies and do cool new things in a bid to be different, there is a real risk of losing sight of the essentials. The... Read more continue reading

Professional ethics #1

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Welcome to the first of a 3-part CPD mini-series from AdviserVoice’s Ray Griffin.  In this series Ray focuses on professional ethics and how, in day-to-day practice, you might deal with... Read more continue reading

Video: Perception vs reality – it really does matter

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One of the hot topics in the industry at the moment is this latest Roy Morgan survey that says the public perception of the advice industry isn’t great. These latest... Read more continue reading

It’s a brave e-world: e-marketing tips for financial advisers

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Bennelong Funds Management shares its experience with e-marketing through a few practical tips. Financial advisory firm or boutique fund manager, we’ve all posted the classic direct marketing (DM) pack –... Read more continue reading

Australian advisers’ uptake of social media outstrips community growth

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Zurich Financial Services Australia (Zurich) today released new statistics showing that growth in social media usage by Australian financial advisers has far outstripped the growth experienced in the community overall.... Read more continue reading

SEO for financial planners

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Following the website tips for financial planners and social media for financial advisers articles published earlier, Bennelong Funds Management touches on another important pillar in today’s marketing landscape: search engine... Read more continue reading

Social media for financial planners

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Boutique fund manager Bennelong Funds Management shares its experience with social media and translates it into some practical tips for financial advisers. With today’s proliferation of mobile devices – from... Read more continue reading

Getting referencing right in the recruitment process

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Often referencing is treated as a tick box part of the recruitment process and yet if not handled correctly can lead to mistakes that can cost your business dearly. The... Read more continue reading