Hot business tip number 13: Go social

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Social media continues to grow in importance as a communication channel, driven by the widespread use of mobile devices and the ease with which content can be created and shared. And contrary to popular belief, social media usage continues to grow strongly across all age groups. 2014 is likely to see us reach that tipping

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Faster net speeds and more mobile activity benefit business

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Australians are downloading more data on their mobile phones and are accessing the internet at faster speeds, which will benefit all businesses using the internet, according to FinaMetrica, an Australian business selling its online risk-profiling solution globally. Data released today from the Australian Bureau of Statistics (ABS) reveal mobile wireless is now the most prevalent

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Slice 3 Survey Results

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Financial Planners shun social media focusing on building client referral strategies The aim of the SLICE survey, which runs 3 times a year (each time on a different theme) is to provide financial planning practices with an opportunity to share their views and insights with their peers and build an understanding of the most effective

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Can that “expert” actually walk the talk?

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It is true: the easiest people to sell to are the people who sell. For some time I have been watching with great interest, and finding myself shaking my head in amazement with increasing vigor, as more professionals begin to switch on to digital marketing and social media use in particular.   The truly amazing thing

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SMEs increasingly using social media but technology spend poor: survey

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While small and medium sized businesses (SMEs) are turning to social media to help grow their brands, many are reluctant to invest in technology generally, according to the latest SME survey from small business finance specialist Bibby Financial Services. Conducted by CoreData in February, the Bibby Financial Services Small Business Barometer revealed Facebook is the most

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ASIC cracks down on websites and social media

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The Australian Securities and Investments Commission (ASIC) has recently cracked down on a number of financial services and credit businesses whose websites contain misleading content, according to The Fold Legal (the Fold). The Fold’s Charmian Holmes said ASIC has been particularly proactive about information that incorrectly states the interest rates for loans and savings accounts,

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Financial advisers fail to boost social media ROI

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One of the most frequent frustrations expressed by financial advisers to President and Founder of US Based i-Impact Group Mr. Claudio O. Pannunzio during his social media and communication workshops relates to perceived lack or minimal ROI on social media effort. In his response Pannunzio points out that social media should not be considered as

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20 lessons in the evolution of a LinkedIn user

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Back in the beginning of my personal social media evolution, about 3 years ago, a friend sent me a LinkedIn connection request…and I had no idea what LinkedIn was, or why I should bother using it. So being a brilliant technology user, I rang him to find out why he had sent this stupid email.

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Instreet backs social media with a new adviser focussed website

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Boutique structured products investment manager, Instreet Investment, has launched a new- look company website. The website is an upgraded version of its previous website, but with adviser focused content and social media functionality. It can be accessed at www.instreet.com.au. George Lucas, managing director, Instreet says: “The revised website has been developed based on feedback from advisers,

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I, Robot: (Not)!

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Am I a Robot if I automate my business? In financial services we generally accept that it is a wise move to automate as much as possible in our processes. The arguments for doing so largely revolve around efficiency, reliability, and risk management.  That is, automating simply makes good business sense as it frees up

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