Using LinkedIn as one of your best marketing tools

From

Using LinkedIn to help you with your marketing is a strategy for both your business and your career. Here are some tips to help you. The Stella Network started as... Read more continue reading

Megatrends: Demographics and the ageing world

From

It’s been dubbed the ‘Age War’. We’re now living longer than ever before thanks in large part to advances in healthcare and the adoption of healthier lifestyles. Our rapidly changing... Read more continue reading

You can become a trusted brand before clients even meet you

From

The importance of great engagement with prospective customers cannot be over-emphasised…it is THE fundamental shift in effective marketing techniques over the last decade because it is the solution to the fundamental... Read more continue reading

Instant financial planning: start providing advice in 90 days

From

Accounting firms that want to enhance their client value proposition and lock in a licensing solution ahead of the imminent removal of the accountants’ exemption can establish a professional financial... Read more continue reading

How to build consumer loyalty and advocacy in financial advice

From

We pay more for brand names. We pay more for and are advocates of brands that have emotionally connected with us. The richer the emotional content of a brand’s mental... Read more continue reading

Football and finance: what Manchester United teaches us about the global economy and the business of sport

From

Peter Beer, Economist and Vice President at LA-based Payden & Rygel, manager of GSFM’s Payden Global Income Opportunities Fund, has peeked into the financial statements of the Manchester United Football... Read more continue reading

Synchron expects growth in its adviser numbers

From

Despite the challenges presented by the introduction of the Life Insurance Framework (LIF), Synchron is expecting an increase in its adviser numbers by the end of the year. “We believe... Read more continue reading

Marketing: follow the seam of gold, but don’t spend money looking for it

From

Whenever we talk about target marketing, or getting focused on a specific ideal client profile, people seem to think it becomes an “either/or” choice.  One has to be focussed on... Read more continue reading

Work out where the real money – and future – is in your business

From

Let’s talk about one of those elephant in the room things: not all clients are equal for a professional service firm. As human beings they might all be equal, but... Read more continue reading

Damn! You missed the “social media” wave? I don’t think so…

From

I just don’t get it. After years of NOT adopting what is simply an evolution in communication methods, there is a mood amongst many professionals that they have “missed the wave”. You... Read more continue reading